Krishna Dholakia · Event & Festival Production, Mumbai

01 · SOUNDCHECK

One two. One two.

Every event starts here, in an empty room, at an hour nobody wants to be awake. Press play, mute a few channels, and hear what falls apart.

BPM 124

CLICK A CHANNEL TO MUTE IT.
FOH POSITION / 4 CHANNELS
NO SAMPLES. SYNTHESISED LIVE.

02 · THE IDEA MACHINE

Build an event

Every event starts as a silly idea somebody refused to drop. This pulls a random Indian brief out of thin air, real venues and all, then hands you the problem that comes with it.

Press the button

A brief that does not exist yet

Where it happens

Waiting

Size and shape

Waiting

Production setup

Waiting

The programme

Waiting

Look and feel

Waiting

The thing that will go wrong

Waiting

Half jokes. Half things that have actually happened in this city.

03 · ABOUT

A bit about me

Music has shaped every version of me, from the shows I grew up glued to, to the gigs and festivals I now want to help put on the ground. Somewhere along the way I stopped wanting to just manage the artist on stage, and started wanting to be in the room where the stage, and the whole event around it, gets built.

▸What I have actually run

Most of the work I've done so far has been on the execution side of it. Festival stages and brand activations, from NH7 Weekender and C.O.R.E to pan-India screenings for a 1,500-ticket Heineken final. Somewhere in the middle of all that is when I realised I was more drawn to the build than the show. The vendor calls, the guest lists, the run of show, the last few days before doors when everything is moving at once. That's the part of the job I actually chase.

▸Where I am taking it next

So the next chapter looks less like managing one person's calendar and more like event production, logistics and on-ground operations. Whether it's a brand event, a conference, a festival or a launch, the discipline underneath is the same, and it's where the culture actually gets made. Sound-wise I still live somewhere between chaotic hyperpop and noisy electro, with a lot of spacey house and techno in the mix.

How a build usually runs

Advance
Build
Show
Strike

04 · WHERE I HAVE BEEN ON SITE

Track record

▸Artist Manager & Operations · Untriggered Podcast JAN 2026 to AUG 2026 / Mumbai, India

Built operational systems from the ground up to streamline workflow across artist management and deals.
Led artist management for a roster including Aminjaz (DJ), Stuvi Krishnan (DJ), Yugu Patil, Sakshi and Dev Raiyani, handling brand deals and gigs.
Ran campaign strategy, guest listing and on-ground management for Broadway's store launch gig in Mumbai.
Ran a brand campaign with Heineken tied to the UEFA Champions League. Pan India screenings culminated in a 1,500+ ticket final in Mumbai.

▸Artist Manager · Only Much Louder JUL 2023 to JAN 2025 / Mumbai, India

Managed a roster of comedians, musicians, chefs and Bollywood-adjacent creators, including Rohit Raghvendra, Arushi Kapoor, Mallika Motiramani, Mahir Malhotra, Ritesh Manjrekar, Siddhi Idnani, Sharanya Iyer and Akshay Nayar, across brand partnerships, IP development, onboarding and strategy.
Led collaborations with 50 brands, driving a 2x increase in engagement and audience growth, including growing Rohit Raghvendra's digital presence and building original IP formats into Mallika Motiramani's existing Instagram series.
Helped artists scale to 20 to 50% follower growth and millions of impressions across platforms, and led on-ground activations like a beach cleanup with Sharanya Iyer and a football match with Decathlon.

▸Digital Marketing Associate · Dentsu Aegis Network, Merkle Sokrati APR 2022 to APR 2023 / Pune, India

Led paid campaigns for 10 top brands across e-commerce, BFSI and OTT.
Managed end-to-end strategy for SBIG, Crompton and Voot, driving 3x growth through full-funnel tracking.

▸Marketing / Research Intern · Sporjo, Breathe Careers & Consulting MAY 2021 to OCT 2021 / Remote

Shaped Sporjo's brand persona to align with its audience and value proposition.
Boosted visibility through social, performance marketing, SEO and webinars.

05 · ROSTER

The roster

Artists, DJs, musicians, rappers, comedians and creators across fitness, travel and lifestyle.

UNTRIGGERED PODCAST

Aminjaz

@am1njaz

DJ · Creator · Artist

↗ Instagram

Stuvi Krishnan

@stuvikrishnan

DJ · Creator · Artist

Creator · Gaming · Livestream

↗ Instagram

Hari Krishna

@sundarihari

Rapper · Creator · Artist

↗ Instagram

Dev Raiyani

@devraiyanii

DJ · Artist · Creator

↗ Instagram

ONLY MUCH LOUDER

Rohit Raghvendra

@rohitraghv_

Comedy Creator · Mimicry · YT

Creator · Fitness · Gym

Comedy · Marathi Creator

Creator · Travel · Diver

06 · BRAND PARTNERSHIPS

Brand partnerships

Brands I have worked with across activations, campaigns and events.

07 · CAMPAIGNS

On the ground

▶

NH7 WEEKENDER

Music Festival

NH7 WEEKENDER

Aminjaz played a back-to-back set with fellow DJ Boh!B at NH7 Weekender 2026, India's longest-running multi-genre music festival.

MAR 13-15, 2026MAHALAKSHMI LAWNS, PUNE

▶

C.O.R.E FESTIVAL

Pop-Culture Festival

C.O.R.E FESTIVAL

Aminjaz DJed at C.O.R.E (Culture Of Real Experiences), India's first large-scale official pop-culture festival, spinning to the crowd at Jio World Convention Centre.

JUN 20-21, 2026JIO WORLD CONVENTION CENTRE, MUMBAI

▶

HEINEKEN × UEFA

Pan India · Sports Screenings

HEINEKEN × UEFA CHAMPIONS LEAGUE

Ran nationwide screening activations for the Champions League semi-finals and finals, bringing creators together with fans across three cities. For the final, Aminjaz played a live DJ set at Mumbai's flagship screening, an event that sold over 1,500 tickets.

MUMBAIDELHIBANGALOREKOLKATA

▶

BROADWAY

Retail Launch

BROADWAY STORE LAUNCH

Ran guest listing and on-ground event management for the store launch. Our artist Aminjaz performed live at the event, and we created content around the launch as it happened.

MUMBAI